Advantages of Co-Branding by P V Reymond with my 2 cents added.

I am pushing the idea of co-branding to my bosses.  This is one such article that touts the benefits of this type of relationship.  We need additional revenue streams.  As a marketer & brand ambassador I network constantly and honestly I have great information that is beneficial to our partners, why not make money while sharing?  A few months ago we volunteered our social media savvy for a non-profit; I did double duty for three weeks.  My shoulder still hurts from copying & pasting links and sending out mass emails (one at a time).

I learned a valuable lesson from this: many of the organizations that we are working with are less knowlegable about social media than we are thus presenting a unique opportunity for us.

Our primary business is in home care.  But for the month of January we were a social media marketing company.  Our goals was to create local buzz, spike the organizations likes on Facebook & secure a speaking engagment.  We did all three!

So why not build off of that basic concept to build relationships, increase referrals/sales & leave a lasting impact on the community we serve.  (While making money of course, I didn’t need to say that part)

So now to P. V. Reymond’s article.  (he gives permission on his website to use this as long as we give him credit and provide a link to his website…this is wonderful for bloggers like me that struggle with daily post)

We have heard a lot of online entrepreneurs mentioning the term “co-branding.” Most of them have high praises when it comes to co-branding. So, what is the fuss about? What is the exact meaning of co-branding when it comes to online marketing? Co-branding is a form of marketing in which you leverage your referral partner’s client base.

In my opinion (PV Reymond’s opinion) I think that co-branding is the most underrated and an overlooked online marketing strategy. Co-branding is a marketing strategy wherein it can be an extremely effective way to generate online business. The best form of co-branding is when it adds value and enhances your partner’s website by offering valuable tools and added functionality.

If you plan on doing co-branding you must remember that you should choose a partner that is closely related to the product or service that you are offering. Think of it as like this, a prospect clicks on a link on your website, then after doing so he is directed to another website with a totally different brand or company, believe me when I say that this will confuse prospects.

If your partner’s products or services are so far-off from what you offer yourself then prospects will be of course be confused why they have been directed to an entirely different web page with unrelated content. When it comes to co-branding you need to choose partnerships that have something in common with the product or service that you’re selling.

Co-branding can be very cost effective, particularly for small online businesses. However, if you choose the wrong associate, or too many partners, it might be more harmful than advantageous.

Co-branding online can be done by offering your service, the information that you have, as well as your products under a different company’s identity, while preserving your own brand in less leading format. The later is made for your own advantage and is commonly the main reason for the entire product or service offering.

Co-branding Advantage #1: Less expense to market a new product

If you decide to go with co-branding then I am telling you right now that it results to less expenditure. We all have an idea as to how much it will cost to market a new product right? And of course we all know that if you are alone and you market a new product then the expense will be outrageously high.

However, with co- branding you need not worry about that because it results in very less expenses because of the already existing brand image of the other business in the market.

Co-branding Advantage #2: Boost the company’s brand image while increasing profits

When you start with co-branding you are able to reach out to more and new prospects with your new products and services. Introducing new products or services creates a buzz and stirs curiosity amongst your target market and this result to an increase in brand value and at the same time it boosts profits.

Co-branding Advantage #3: New markets

Co-branding enables you to reach people or areas that were out of your reach before. When you were operating the business by yourself you have limited access, but when you start with co-branding, you are able to tap into customers which you were not able to reach before. This results in bringing new customers to your online business.

Co-branding Advantage #4: The risks involved would be less

If ever you just started your online business then the risks of introducing a new product to the market is higher. It will take some time before you are able to tap into your market, usage and implementation of various strategies is needed. So, it is better for new online businesses to tie up with an established company which have a brand value in the market and this result in reaching the target market easily. Co-branding Advantage #5: Improvement of products with the use of modern technology

With co-branding, you get to share with the other company’s technology which will assist you to produce better products. This will yield in giving quality products that can be offered at a fair price with advanced features which will of course attract new and existing customers.

Co-branding Advantage #6: Introduction of your products or service to the other side

The best example for this is the promotion of Intel. Years ago Intel came up with the slogan “Intel Inside,” this made consumers realize what was inside their IBM and Compaq computers. Because of this around 300 computer manufacturers started co-branding with Intel.

Co-branding Advantage #7: Benefits from the other company’s customer base

Co-branding can bring in the benefits to a company from its partner’s loyal customers. Back in 1984, Nike got together with Michael Jordan the world-renowned NBA player with the basis that all Jordan fans would feel affectionate and loyal towards Nike and choose it over its competitors. Why? Because, well their idol is with Nike, so they feel the need that they should also be loyal to Nike.  Written by: PV Reymond


Facebook Follies “Social Networking Free Therapy”

I recently joined the online social network Facebook. Facebook allows users to join networks organized by various demographics: city, workplace, school, and region to connect and interact with other people. I first thought of it as nothing more than a glorified MySpace web site dedicated to shameless boasting of one’s true or perceived accomplishments and ambitions. I wanted to appear above the fray. The Jennifer I self promote is much too busy for such trivial pursuits.

But I decided in 2009 that I was going to have even harsher and more gut wrenching honest conversations with myself and with others about myself. I was going to take the poor man’s route to emotional healing.

When you say emotional healing it gives a deep connotation of abuse or trauma. No I only suffered self-inflicted abuse. I have caused myself unnecessary trauma at times by setting my standards too low or too high. Not requiring of myself what I expect from others. Defending myself from fake bullies that are actually masking over raging insecurity and extreme vulnerability. Doing favors for people I don’t even like, whom really don’t like me, but need my skills to accompish some task, usually something business related ( PowerPoint Presentation, Resume’, Business Plan).

My daddy has always told me that each individual is the sum total of their experiences. Some more of his favorite antecdotes “cream always rises to the top”, “don’t lay with dogs or you’ll get fleas”, “water seeks it’s own level”.

On my most recent trip home to visit my parents two weeks ago I debated with him (blamed him) for the majority of my life’s failures and my current career (lack of) situation.

Finally, on the verge of 40 I get it. Good grief, what a learning curve. I was the product of first generation African-American, degreed, professional, middle class parents. I grew up in a small rural community, attended Christian private school for the first nine years of my life. I was very sheltered and highly indulged. Along with my parents, my aunt’s and uncles taught in the community and were active in local politics so everybody knew me; but I wasn’t popular.

I think I was more envied for people’s perception of my life style. ( That sounds so grandiose—I know but I’m telling this story I trust my “friends” to perfect my memories) Living in a three bedroom, brick rancher with a manicured lawn and two working cars out front. I lived the Huxtible life popularized by the Cosby Show.

When I went off to college I met other little princesses whose parents had even more than mine; and for the first time in my life I experienced jealousy. I also met and fell in with the “bad crowd” drug dealers and plain old street thugs. Every week I was either attending a funeral or a court hearing. Loving every moment. Of course my school work suffered and I spent two summer semesters at Norfolk State University completing my degree. I graduated a year later with an OK GPA.

My graduation was uneventful my father was so pissed he refused to let me mail out my announcements which in turn limited the cash gifts I was so anxious to receive. I was 23 with a degree in Political Science, no real ambition other than not to move back home and no direction. I joined the workforce by taking a job at a retail store. I was proud because in comparison to my counterparts I was doing well, they were dead and in jail, I was punching a time clock making $6.25 an hour.

My friends from college moved on to careers, babies and marriage. I worked. I worked in retail, I worked on the phone, I worked back in retail, I’ve worked in customer service roles (glorified phone work with good benefits), and I’ve been an administrative assistant a few times over.

I remember as each of my cousins graduated from college they initially pursued careers in education and by any standards are doing well. I’m happy for them and proud of them. I resent the fact that my mother could never stop her incessant bragging of their accomplishments while belittling my lack their of, but such is life.

To my credit I bought a house that has increased in value several times over. I’m living debt free with the exception of the payment that I make monthly on my dream car. I attend church regularly. I went back to school, paid for and received my MBA. I’m contently married, active and respected in my community. Although I’m prematurely gray around my hairline, I look much younger than my counterparts and my once skeleton frame has blossomed into a womanly shape. For the most part I’m healthy an all around good person and well liked.

The majority of my high school counter parts are funding the education of those children that they had while still in school. Imagine some are helping to raise grandchildren. I didn’t have any children “out of wedlock” much to the pride of my mother; I believe that was always her biggest fear for me; not that I didn’t try. I had my pregnancy scares and had actually one time conceived, but that turned out to be a tubal pregnancy that rendered me infertile.

My politically correct excuse for not having kids earlier had been I wanted to get settled in my career; I’ve been out of college for fifteen years, what career? All the social networking sites ask the same questions. It’s like going to a high school reunion on the internet. Those that have done well for themselves can brag and even be smug if that’s their thing. Those who are lacking in material wealth and the trappings there of are more evasive than not.

It’s easy to fall prey find your self either judging others or justifying your life choices. In a moment of clarity I realized that the fact that I am here is such a wonderful blessing. Thank God know one is delivering the news that I’ve passed on and now my friends are gathering and working to create a memorial page for me.

So at 39 (my birthday is in 7 months) I will start the exhaustive, expensive process to pro-create in Petri dish. The mad rush for a baby is on now more than ever. The hands of my biological clock are ticking much louder. In part because my husband is home from a four year incarceration; he has reconnected with his daughter that is now eight years old and we are both getting acquainted with her; her mother is gracious enough to allow us to participate in the raising her. I thoroughly enjoy my weekend mommy role: the brushing of hair, the watching of cartoons, the pillow fights, the tucking in at night, the gentle admonishments, the shopping for clothes, reading bedtime stories!

To her mother’s credit my step-daughter is a well behaved, good mannered, smart, fun and pleasant child to be around. She is my husband’s complexion, (he and I are the same shade) with thick long hair reminiscent of my childhood days; her two front middle teeth slightly protrude from the rest of her jaw line, her forehead is accented by a thick eyebrow thus adding to the whole she resembles me too argument. Yes in my vanity I admit to passing her off as my very own to those that don’t know any better.

To those that do know the story behind the truth. My boyfriend cheated on me, got a woman pregnant, denied it , took a paternity test only to act as if the child had never been born!

I was angry and hurt…………but not enough to leave.

I did find some sweet solace in his being committed to a maximum security facility with very limited privileges & hardened criminals for four years; he could have gotten probation, it was his first offense! Instead fate had it that he would do his time with death row inmates and lifers. I reveled in his suffering and enjoyed myself while I waited for him to “pay his debt” to society. More than that, I grew. I grew spiritually. Someone once told me that God allows us to endure suffering and pain to bring us closer to Him. I matured; I shed my evil resentful “bitch” skin and replaced it with a much more pleasant, secure, knowledgeable, loving and mature woman.

I’ve learned there is honor in humility and I am enjoying the benefits of forgiveness. My good friends constantly encourage me to continue to walk this path and compliment what they call my growth and courage. They tell me they are proud!

I’m finally recognizing my strength and finding my voice. Although I no longer gravitate towards drama I know unpleasantness will arise in life; I’ve elected to give up the fear of rejection, embarrassment, ridicule and misunderstandings. My days of rescuing and being rescued are over! I don’t need a hero……..I’ve taken center stage and I’m my own hero, as I should be; I’m telling the story!


Authors note:

Inevitably I am sure that someone will read this and misinterpret my intended message. For those too shallow or not versed enough in reading comprehension; the above paragraphs simply say….I acknowledge the abundance of grace that God has bestowed upon my life, I recognize that I am blessed, highly favored and anointed to do exactly this. “Big ups to my Haters” few that they may be, you’ve help to make me strong—while providing interesting and funny scenarios that will allow me to continue my pursuit of writing!

God Bless You All